INTRO
Crux is an innovative visual training app and bouldering community for urban climbers. The app features creating, discussing the routes, and visualising grips from different angles. The users can do route-setting, which is realised at the regular meet-ups partnering with bouldering gyms.
Along with the logotype, the vibrant 3D-modeled figures expand the visual language of contemporary outdoor activity.
LOGOTYPE
The motive of the logotype came from bouldering grips and strong hands of the climber. Embracing the bumpiness and hardship, the letteres were developed on the bespoke grid.
3D VISUAL ASSETS
Different textures and shapes reimagines bouldering grips
and add a spirited gesture to the identity.
